Cyber Scrappies Group Report
This web site was designed to attract visitors who are interested in simple food
preparation. The site is designed to attract a wide variety of visitors. Sample menus are
provided with examples of recipes for various occasions. The main stakeholder group for
this website is the general consumer. We have made our site attractive to this stakeholder
group by using easy navigation features and vivid pictures of food prepared according to
our recipes. We have a wide variety of recipes for any type of occasion from holidays to
picnics in the park. There is also a section, microwave genius, for the busy consumer who
seldom uses the conventional stove.
Degree of Customization
This is a broad-based web site. It provides information for a wide range of visitors, but
does not adjust to the needs of each individual. Only those who are interested in cooking
will spend much time viewing the site. After ordering, the site does not store personal
information. So, the next time a customer orders they still have to input all their
information again. This site does not use any preferences from past visits such as food
category. A consumer basically starts from scratch with each visit to the site.
Customer Service Life Cycle:
Requirements Visitors are able to view examples of several meals through
photographs provided on the site. The appearance is very important in cooking. The
appearance of a particular food or menu has a greater impact on whether a person finds the
food appetizing. Textual descriptions are also available. Menus and preparation
instructions are available for several of our links. The viewer is able to determine what
menu is appealing and then find a recipe for the items on that menu.
Acquisition We do assist the viewer in determining whether the want to buy our
cookbook. The visitor can print menus and recipes directly from the site. They can also
order a cookbook through the site on-line by simply submitting a form with a credit card
Ownership Yes, our site does provide a form of ownership. If the customer purchases
the cookbook, there is an 800 number and mailing address available for customers to
comment on the recipes. On-line links are also provided to the visitor including other
related sites that may be of interest to them.
Retirement Currently no avenue is offered for visitors to advertise or sell items
through the use of this website. Our site does not assist the client with disposal of the
product. Actually, disposal is not necessary with recipes and a cookbook. If the customer
opts to not use the recipes, they could simply put the book on a shelf.